Search optimization is often an uphill challenge. Everyone wants high page rank and high online visibility, but this is not often the case. Competing for the internet users limited attention span requires a certain tech-savvy. You not only want the website to be bright and appealing in the eyes of the user, but you should also make the site very searchable so that it appears on the first page of Google.
Fair business practices are what drive healthy competition, but such offensive online content directed against you is simply hitting below the belt. Sure, slander and libel may sometimes be considered part and parcel of free speech, but that doesn't mean that you cant do anything about it.
SEO experts have been known to use everything in their arsenal to beef up reputations of people online. Type the name Simon Cowell in Google and you get the sites with flattering or neutral content. Unsavory material is pushed down to the bottom of Google. In fact, celebrities have been known to retain SEO companies for reputation management. Political candidates are known to do the same.
Should you find yourself in such an unfortunate situation where a website gets a high page rank for an important keyword to your business, and it badmouths your products or services online, take heart. As they say, there are many ways to skin a cat. In this particular instance, however, only a few of the methods stand out to have any lasting result. Here are some things you can do separately or together.
For one thing, you can choose to ignore them and hope that the results vanish in time without lifting a finger. Another way is to send a demand letter to the website owner or hosting to delete the offending content with a warning of pending litigation if not done immediately. If they don't believe you, bring them to court with a civil suit for substantial compensatory damages. Lastly, talk to a third-party professional to bury the defamation slander under tons of positive or neutral ones through reputation online repair services.
Clearly, the first option wont get your anywhere and will only cause more damage to your already tarnished reputation. Negative publicity about you could linger in the internet for a long time, and a potential customer could stumble upon it and take it as a fact. As a result, your business could lose revenue due to all the defamation slander floating around the web.
Your next option would be to go to court. You can try to exact damages for defamation of character and cause the site to be taken offline permanently with a court order. But like any court proceeding, this is an expensive and time-consuming solution and you may not always see a resolution in your favor.
Nothing beats proactive and aggressive counter-action to neutralize malicious online slander. Brand protection is as much a basic marketing function as advertising and promotions, whether online or offline. Doing so online will often require the right SEO professionals to manage online reputation.
Fair business practices are what drive healthy competition, but such offensive online content directed against you is simply hitting below the belt. Sure, slander and libel may sometimes be considered part and parcel of free speech, but that doesn't mean that you cant do anything about it.
SEO experts have been known to use everything in their arsenal to beef up reputations of people online. Type the name Simon Cowell in Google and you get the sites with flattering or neutral content. Unsavory material is pushed down to the bottom of Google. In fact, celebrities have been known to retain SEO companies for reputation management. Political candidates are known to do the same.
Should you find yourself in such an unfortunate situation where a website gets a high page rank for an important keyword to your business, and it badmouths your products or services online, take heart. As they say, there are many ways to skin a cat. In this particular instance, however, only a few of the methods stand out to have any lasting result. Here are some things you can do separately or together.
For one thing, you can choose to ignore them and hope that the results vanish in time without lifting a finger. Another way is to send a demand letter to the website owner or hosting to delete the offending content with a warning of pending litigation if not done immediately. If they don't believe you, bring them to court with a civil suit for substantial compensatory damages. Lastly, talk to a third-party professional to bury the defamation slander under tons of positive or neutral ones through reputation online repair services.
Clearly, the first option wont get your anywhere and will only cause more damage to your already tarnished reputation. Negative publicity about you could linger in the internet for a long time, and a potential customer could stumble upon it and take it as a fact. As a result, your business could lose revenue due to all the defamation slander floating around the web.
Your next option would be to go to court. You can try to exact damages for defamation of character and cause the site to be taken offline permanently with a court order. But like any court proceeding, this is an expensive and time-consuming solution and you may not always see a resolution in your favor.
Nothing beats proactive and aggressive counter-action to neutralize malicious online slander. Brand protection is as much a basic marketing function as advertising and promotions, whether online or offline. Doing so online will often require the right SEO professionals to manage online reputation.
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