Sunday, September 5, 2010

Initial Public Offering Primer For Investors

By Adriana Noton

Taking a privately held company public is done via an IPO (Initial Public Offering). It wouldn't be an overstatement to say that an IPO is one of the important events in a company's timeline. The company issues a specific number of share certificates at a stated price. Each shareholder then becomes part owner of the company, and each share can be bought or sold on the stock market where the company is listed.

Before this can happen, there are a huge number of compliance issues, and the SEC has very strict regulatory requirements. Once the company manages to get through all the hassle, the benefits can be unthinkable massive. Over-subscribed IPOs in any market in the world tend to catapult the company into the top bracket virtually overnight.

The large amount of cash from an IPO comes in handy for bankrolling current operations and financing future projects. The best part of it is that it removes liquidity bottlenecks and reduces the company's debt. The company enjoys significantly higher name recognition and greater trust from customers and corporate partners.

The way an IPO works is that the SEC needs the company to file a registration statement along with a prospectus detailing every aspect of the company and its business. The prospectus will also include the company's post-IPO plans and how the company plans to utilize the funds.

This process can be significantly eased with the help of the underwriters. It is their job to assist the company with the public offering. They'll help the company move from being a private concern to a public company whose executives need to answer to the Board and every shareholder. But most importantly, they make a judgment about the IPO share price and the number of shares to be issued, and other aspects such as the timing and the market.

Once the IPO goes through, the company has certain new responsibilities. This includes making public the quarterly financial results, filing statements with the SEC for anything major that impacts the company and its operations, and the AGM. At the stockholders' meeting, important issues are discussed and voted upon, including the composition of the Board and the top-level management. This is one reason why many companies hire new mangers after an IPO, to deal with issues specific to public companies.

How an IPO fares mostly depends on the company's prospects and that of its sector. But IPOs fail all the time inspite of having sound basics and strong revenue models. There are many factors in play here, including the share pricing and quantity, the market and the timing of the IPO.

A company could pull off a large IPO in the US, but the same might not be possible in Canada, where the IPOs are usually a little bit smaller and under priced. In Europe, a company has to take into account the situation not only for its own market, but also the conditions in every market in the EU, since the economies and markets of member nations are co-dependent.

Back before the dotcom dustup, any college kid with a website could file for an Initial Public Offering and rake in the big bucks. After the latest recession, things are now every different. Investors need a company with significant assets and long-term growth prospects. The regulatory requirements too are a lot tougher, but at the end of this long hard road there is a huge pot overflowing with shareholder funds.

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